Xbox CFO Tim Stuart shared the company’s vision regarding its games during the Wells Fargo TMT Summit. For example, the top executive indicated that the goal is to bring first-party titles and Game Pass to “any screen that can play games. In addition to smart TVs and mobile devices, this includes competitors’ consoles such as the Sony PlayStation and Nintendo Switch.
According to Stuart, Xbox Game Pass brings high profit margins, as do ads and the games from developers that sit under the Xbox brand. For this reason, the company plans to firmly expand all of these segments. Thanks to the completed acquisition of Activision Blizzard, it says this is possible sooner than initially expected.
To what extent rival console makers will be willing to allow Game Pass on their platforms remains to be seen. In 2014, Sony refused to bring the then EA Access Pass to the PlayStation 4 on the grounds that the subscription was not good enough value for money. Since then, the Japanese company appears to be more open to such services, as both EA Play and Ubisoft+ are now available on PlayStation.
